BART Wayfinding


Bay Area Rapid Transit (BART) connects the San Francisco Peninsula with Berkeley, Oakland, Fremont, Walnut Creek, Dublin/Pleasanton and other cities in the East Bay.

A project focused on how to  improve the BART experience, starting with  research to identify the pain points, to creating the final solution.  

The Problem //

Which aspect of the BART can be improved upon? Through a series of interviews and surveys, the most common problems relate to the confusion from the wayfinding presented causing users to miss their trains or stops, sacrificing time and efficiency.

Research //

From the results of a survey of 53 people, it can be determined that most users do end up missing the train or stop due to the lack of information presented at some point.

The data also shows that many people use a third party GPS app to navigate their way through the BART, possibly indicating that the maps and signage in the stations aren’t enough for people to comfortably get to their destination.

Lo-Fi Testing //

Solution //